Saint Francis Health System

Skyline Signature Experience

Developing a Nature-Centric Art Program: Implementing an art program focused on nature to promote healing across Oklahoma’s largest healthcare system.
Therapeutic Nature Art: Incorporating natural themes in artwork for their calming and restorative effects.
Melding History and Faith in Branding: Seamlessly integrating the system’s historical and religious elements into its brand identity.
Tailoring Artistic Narratives: Crafting custom graphic artwork that enhances specific design elements, while cohesively tying them to the overarching brand story.
Standardizing Art Across Facilities: Establishing uniform artistic standards to ensure a cohesive visual identity across various campuses and buildings.

LOCATION

Tulsa and surrounding areas, Oklahoma

ARCHITECT + DESIGNER

Supported work of numerous architecture firms for various facilities over the last 10 years.

OVERVIEW

In developing the artistic vision for the Saint Francis Health System, the largest health network in eastern Oklahoma, a focus was placed on forging a brand identity that truly reflects and serves its diverse communities. This endeavor involved an emphasis on regional imagery tailored to each location’s unique characteristics while also maintaining a cohesive, unified aesthetic throughout the system. The approach was not just about creating custom art solutions; it was about delivering a comprehensive Arts Master Plan that balances distinct local flavors with overarching brand consistency, showcasing an ability to manage and execute large-scale, diverse art projects efficiently.

CHALLENGE

The task of developing a consistent Arts Master Plan across a broad geographic region encompassing numerous buildings, both newly constructed and renovated, presented a complex organizational challenge. This endeavor required a steadfast commitment to maintaining high standards across varied settings. The expansive scope of required artwork, aligned with the ambition to broaden the art program while respecting the system’s traditional ethos, called for creative and resourceful sourcing strategies. Navigating through the intricacies of phased timelines and inevitable construction delays, coupled with the need to satisfy diverse stakeholder groups for both branding and religious-themed artwork, added layers of complexity to the project.

SOLUTION

In addressing this multifaceted project, the strategy encompassed a broad spectrum of artistic expressions. This ranged from high-quality reproductions to intricate graphic designs and from captivating original artworks to monumental sculptures, both within the facilities and adorning the surrounding grounds. By incorporating such a diverse array of art forms, the plan ensured a dynamic and engaging environment. The guidance provided to the client in establishing artwork standards was comprehensive, considering the distinct needs of each space, budget constraints, and aesthetic preferences. Consistent artwork formats and materials across different types of art allowed for the adaptability and movement of pieces throughout the system, enhancing cost-effectiveness and planning efficiency. Regularly scheduled visits and the involvement of dedicated art consultants were crucial in maintaining ongoing project adjustments and monitoring. The team’s proficiency in creating a wide range of customized artworks, from branding elements to religious motifs, ensured timely and budget-aligned delivery, contributing to a cohesive and immersive artistic experience across the healthcare system.

RESULTS

The effective delivery of the art programs, adhering meticulously to the established standards, was instrumental in ensuring efficient project management and execution. This strategic approach, bolstered by the use of a diverse art inventory and the flexibility to reposition art pieces across the system, led to significant cost savings and expedited project timelines. The expertise demonstrated in categorizing and prioritizing various artwork tiers streamlined decision-making processes and amplified the impact of each project within its respective budget. Notable art installations, including grand exterior bronzes and other major artworks, significantly enhanced the hospital’s brand identity and aesthetic appeal, all contributing to a harmonious and captivating visual experience throughout the healthcare system.

Interactive Project Gallery

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