The Process Behind Creating Bespoke and Tasteful Branding

As an art consulting firm that specializes in the healthcare and corporate sectors, Skyline Art frequently receives requests to incorporate branding into our art packages. Custom branding is an excellent opportunity to create a memorable moment in any commercial setting. With the help of our art consultants, graphic designers, and production team, Skyline Art can create a unique and artful branding experience that leaves a lasting impression.

The most successful brands engage their audience and differentiate themselves from their competitors. Through Skyline Art’s comprehensive design process, we work closely with our clients to devise a design that works cohesively with existing branding while constructing a beautiful original artwork. The step-by-step process begins with an initial meeting between the client and one of the Skyline Art consultants to review client objectives and branding materials, typically drawing inspiration from the current company mission, vision, and logo.

Once the art consultant clearly understands what the client is looking for in their custom branding, the design process begins! During a brainstorming session between the Skyline Art consultants and graphic design teams, the consultant will provide an overview of the client directives and the conditions of the space where the piece will be installed (this could include anything from the dimensions of the walls to any existing outlets or signage to client timeline and budget). Once the need-to-know information has been noted, the team conceptualizes how the final product should look, what materials should be incorporated, and how it will be assembled. When considering existing conditions of the space, particularly in healthcare, the cleanability of the work is always an element of concern, and it is during these brainstorming sessions these concerns are addressed and discussed.

Once the requirements are established, the Skyline Art graphic design team gets to work creating a variety of original designs for the client to choose from. Depending on what the client has envisioned, this can be an intensive process between the designer, consultant, and client, through which several design iterations are reviewed until a final version is selected. These designs are then sent to the client for assessment, after which the client and consultant will meet to review any questions or concerns the client may have or final tweaks they may like to make to the design. Once the final design has been approved, the consultant prepares to send the concept into production; it is through the production process that these ideas are realized, and the final product is created.

Upon completing the bespoke branding, the client is notified, and a date for installation is scheduled. When a date has been selected, our consultants will coordinate the transportation and installation of the work to its destination. The Skyline Art installation team (Artful Installation), will arrive onsite and collaborate with the consultant on the best way to install the work, considering factors such as the height of the wall, any existing furniture that may be in the space, whether specialty hardware will be necessary, and any other extenuating factors that may come into play. Once our installation experts have installed the original branding element, our work is complete, and our client can enjoy their one-of-a-kind original branding artwork for many years to come.